To experience the the Full Capabilities & Power of Skyler360, you must generate lots of Leads for Skyler360 to Engage & Screen for you.
If you are an eXp Agent, you receive kvCore as your Lead Generation tool. kvCORE is a powerful Lead Generation system, but you must learn how to use it, AND you must use it DAILY to generate Leads for Skyler360.
This Knowlegebase will show you how to use kvCORE Squeeze Pages to generate Leads to Skyler360 from your Facebook Business Page, Personal Page and local neighborhood community & buy/sell/trade Group Pages. There is another Knowledgebase post showing how use kvCORE to post real estate ads on Craigslist.
STEP 1: Open your kvCORE
STEP 2: kvCORE provides the ability to post three different types of Squeeze Pages – Individual Property, Multi-property and Seller Squeeze Pages
STEP 3: The first Squeeze Page to be posted is the Individual Property Squeeze Page
STEP 4: Click on Listings to select the property to be advertised on Facebook
STEP 5: Click on the Green Filter Applied button
STEP 6: A new window will open. Select the Agency Listings button if it is not the default setting when the new window opens
STEP 7: Click the Apply Filter unless the Agency Listings button is already the default setting
STEP 8: Select an eXp Realty property to post & advertise on Facebook
SPECIAL NOTE: Be sure you check with your eXp Broker regarding whether you must ask the eXp Listing Agent before posting & advertising their Listing. In some markets, eXp agents have a mutual understanding and agreement that enable any eXp agent in their market to advertise their Listings without requesting permission. This is NOT the practice in ALL markets. It depends on the local eXp Agent group. Check with your local eXp Agents or ask your State Broker or Regional Assistant State Broker what the acceptable practice is in your market.
Also recommend reaching out to one or more Listing Agents from other Brokerages in your market who have a large number of property listings. Ask if you can post and advertise their Listings on Craigslist and Facebook to help them sell their Listings.
STEP 9: Click on the blue property address URL
STEP 10: Copy the MLS Number
STEP 11: Click on Lead Engine
STEP 12: Select your Domain from the Dropdown; then Click the Start Building button
STEP 13: Click on Single PropertyTab
STEP 14: Enter the following information:
STEP 15: Open your Facebook Business Page
STEP 16: Paste the Short Link URL from your Clipboard to your Facebook Create Post “What’s on your mind?” section at the top of your Timeline
STEP 17: After pasting the URL to your Facebook Business Page, a pic of the home may/may not appear. Don’t worry if it does not appear. It will appear when you Publish your post after adding additional marketing information about the home and your Call to Action
STEP 18: Erase the URL you pasted since it is no longer needed
STEP 19: Recommend posting on Craigslist first and then copy the Craigslist posting info to Facebook with one addition (see below)
STEP 20: Before you Publish, make sure your post will be shared to the Public, not just to Facebook users who have Liked your Facebook Business Page
STEP 21: Click Publish
STEP 22: Click Love (Heart) or Like (Thumbs Up) your Facebook post
STEP 23: Click the Share button & Click Share…
STEP 24: Click “Include Original Post” for ALL your Shares
STEP 25: Recommend the following Shares:
STEP 26: There is another very powerful kvCORE Squeeze Page for generating Leads – Multi-property Squeeze Page
STEP 27: Paste the Short Link URL to your Facebook Business Page
STEP 28: Erase the URL you pasted since it is no longer needed
STEP 29: Create your Ad Copy – See Example below
SPECIAL NOTE: Since the homes featured in your ad post are not exclusively eXp Realty listings, you MUST include the following: Listings Courtesy of Various Brokers/Agents
STEP 30: Follow STEPS 20-25 above to Publish your Multi-Property Ad Post and Share